Jovenet Consulting

Jean Guillon

New domain name extensions

New generic Top-Level Domains, from the ICANN new gTLD program, are called "new gTLDs".

These new web identities were released in 2012 and changed the web the way we know it today. Trademarks and entrepreneurs will soon be given the opportunity to submit an application to the ICANN again, to operate their own domain name extension(s).

Jovenet Consulting helps companies create their own Top-Level Domain.

The SWOT analysis is the very first step for:

6 major advantages to operate your .BRAND new gTLD

What to do with your new gTLD?

A lot was learnt from the first round of the ICANN program and if submitting an application will not be a problem in the next round, two questions should be studied as early as today:


"New gTLD" stands for "new generic Top-Level Domain". We also say :"new domain name extension" for Registries which sell domain names. Trademarks qualify for "dotBrand" or ".BRAND" new gTLD applications. You will also read "Corp TLDs" sometimes.