New gTLDs and dotBrands

New domain name extensions

New generic Top-Level Domains, from the ICANN new gTLD program, are called "new gTLDs". These new web identities were released in 2012 and changed the web the way we know it today. Trademarks and entrepreneurs will soon be given the chance to submit an application to the ICANN again.

Jovenet Consulting helps companies to create new domain name extensions.

4 major advantages to operate your .BRAND new gTLD

  1. in terms of branding: all activities are located under the exact same brand/name;
  2. in terms of security: be in control of "who" is allowed to registers domain names makes a serious difference, you can say goodbye to phishing and homograph attacks. Can you tell the same about a ".com" domain name? HSTS is also a great solution, for those who know...
  3. in terms of costs: an opportunity to lower the volume of other domain names registered...that you've never used;
  4. in terms of trust: give your readers the guarantee that they are on the right website and that it is secured.

What to do with your new gTLD?

A lot was learnt from the first round of the ICANN program and if submitting an application will not be a problem in the next round, two questions should be

  1. For new gTLDs dedicated to selling domain names: which generic, geographic, community or niche TLD should I apply for, and how will I sell domain names?
  2. For .BRAND new gTLDs (also called "dotBrands") dedicated to Trademarks' online operations: which project for my TLD?

"New gTLD" stands for "new generic Top-Level Domain". We also say :"new domain name extension" for Registries which sell domain names. Trademarks qualify for "dotBrand" or ".BRAND" new gTLD applications. You will also read "Corp TLDs" sometimes.