The first step prior to creating a personalized ".brand" domain name extension is to learn...if it is worth it or not. To do so, the SWOT analysis allows you to study which are the positive and negative points prior to creating your own .TRADEMARK (domain names ending in your ".trademark", instead of ".com").
A SWOT analysis is also a good starting point if you plan to create a Generic, Community or a Geographic Top-Level Domain.
Round 2 of new gTLDs is an important moment for new gTLD service providers to increase sales and reach out to new customers. The objective here is to develop visibility and "sell".
This offer is to develop visibility prior to the launching of the next ICANN new gTLD Round to begin in 2026. This offer is to promote service providers' contents related to new generic Top-Level Domains.