SWOT Analysis

The first step prior to creating a personalized ".brand" domain name extension is to learn...if it is worth it or not. To do so, the SWOT analysis allows to study which are the positive and negative points prior to creating your own .TRADEMARK (domain names ending in your ".trademark", instead of ".com").

Order your new gTLD study

Order your personalized study today and receive answers to common questions:

Not just a copy-paste

This study is a concrete case figure using your Trademark, or your idea of a generic extension dedicated to selling domain names. We deliver a lot of imagination and creativity in terms of what you could do with your own Top-Level domain. Our ambition is to give you a realistic view of what your project could be.

What you will receive

You will receive a PDF file from 4, up to 6 pages, with your personal study. 

Note to communication agencies: we receive requests from agencies asking such studies to be delivered to their clients in their name. In this case, we do deliver our studies on a Word file to be re-printed or reused.

What you should know before you buy:

It takes us a week to work on your study and maybe a little more to correct the English version.

Note that very few existing .BRAND applicants know what to do with their extension so expect to be surprised by our imagination.

Free consulting for 1 month

The next round of the ICANN new gTLD program is approaching. One month of free consulting is offered to help you prepare your project and answer your questions.


Price of a personalized new gTLD SWOT analysis is 2.850,00 €. We receive payments via Wire transfer, PayPal, Debit or Credit Card.